The foundation
18 years in transportation billing
Lauren spent nearly two decades inside the transportation industry — deeply embedded in billing operations, administration, and carrier management. Not as an observer. As the person who built and ran the systems.
The expertise
Director of Administration & HR — Willy's Trucking Service
As Director of Administration & HR, Lauren owned the full billing and administration operation — automating the department from the ground up, overseeing IT, and managing carrier disputes and escalations directly. She developed a deep understanding of how carriers price, bill, and operate from the inside.
The insight
Seeing what the industry was getting wrong
Partnering with more carriers exposed a clear pattern: billing errors were everywhere. But what was worse was the auditors. They were leaving client accounts in disarray — not reconciling to carrier statements, missing invoices, double-paying charges, and making carriers do the work they'd been hired to do themselves. It was reflecting badly on the shippers who trusted them.
The decision
Building something better
In 2025, Lauren founded Pulse IQ Consulting and launched Freight Pulse — an automated freight audit platform built on the exact knowledge she'd spent 18 years accumulating. Not generic audit software. A system designed by someone who understands carrier billing at the configuration level.
"The auditors we encountered were leaving accounts in terrible standing — missing invoices, double payments, unreconciled carrier statements. They were making the carriers do all the work. The shippers trusted them and were being let down. I knew exactly what better looked like."
Pulse IQ exists because of two problems Lauren watched for years and couldn't ignore. The first: Canadian shippers were being overbilled by their carriers — wrong rates, unauthorized charges, duplicate invoices. The second, and honestly worse: the auditors hired to catch those errors were making things worse. Accounts left unreconciled. Carrier statements never checked. Invoices missed. Double payments processed. And the auditors were putting the burden of the work back on the carriers — the very thing they'd been hired to handle.
The shippers trusted these auditors and were being let down. Their accounts were in poor standing, and it wasn't their fault. That gap — between what good freight auditing looks like and what was actually being delivered — is exactly what Pulse IQ was built to close.
The foundation of everything we do is 18 years of experience inside the carrier world. Lauren knows how carriers operate, how they build their rates, and where billing errors originate. That inside knowledge is what makes our audit process sharper, our dispute arguments stronger, and our client accounts properly managed — not left in the state we found them.
The founding insight
"I spent years on the carrier side ensuring our billing was accurate. When I partnered with other carriers and saw how their auditors operated — missing invoices, unreconciled accounts, double payments, putting all the work back on the carrier — I was genuinely shocked. These shippers were paying for a service and getting the opposite. I knew exactly what better looked like, and I knew I could build it."
— Lauren Okrainetz, Founder & CEO
What bad auditing looks like
Accounts left unreconciled to carrier statements. Invoices missed. Double payments processed. Work pushed back onto the carriers instead of being handled. Client accounts left in poor standing — reflecting badly on the shipper, not the auditor who caused it. We saw this repeatedly. It's exactly what we built Pulse IQ to be the opposite of.
Freight Pulse is the result: a rigorously tested audit engine backed by real carrier-side expertise, with expert human review on every flagged invoice. Accounts properly reconciled. Carrier statements checked. Every dispute handled by us — not handed back to the carrier or left for the client to sort out.
We work exclusively for shippers. That's a deliberate choice. Having spent years on the carrier side, we made a clear decision: our expertise, our systems, and our energy go toward the people who are being overbilled — not the ones doing the billing.