Privacy
Policy.

Pulse IQ Consulting Inc. ("Pulse IQ," "we," "us," or "our") is a freight intelligence and logistics consulting firm incorporated in Alberta, Canada. Our principal place of business is Edmonton, Alberta.

We operate two service lines: Freight Pulse, an automated freight invoice auditing platform, and Pulse IQ Consulting, a freight strategy advisory practice. Both services are offered exclusively to business clients (B2B) and involve the handling of freight billing data, carrier agreements, and related business financial information.

This Privacy Policy applies to our website at pulseiqconsulting.com and to all services we provide. It is written in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's federal private-sector privacy law.

We collect personal information only when it is necessary for the purposes described in this policy. We collect information in the following ways:

When you fill out a form on our website (contact form, audit request form, consulting enquiry form, or blog notification signup), we collect:

• Your name and job title
• Your business email address
• Your company name
• Your approximate monthly freight spend and carrier information (where provided)
• Any additional information you choose to include in your message

When you become a Freight Pulse client or engage us for consulting, we additionally collect:

• Business contact information for your company's authorized representatives
• Your company's carrier rate agreements and freight billing data (used solely to perform the audit service)
• EFT / banking details necessary to process consolidated invoice payments and carrier disbursements
• Correspondence and communications related to the engagement

When you visit our website, we automatically collect certain technical information through analytics tools and cookies, including:

• Pages visited, time on site, and navigation patterns
• Browser type, operating system, and device type
• Approximate geographic location (country/region level only)
• Referring URL (where you came from before visiting our site)

This information is collected in aggregate and anonymized form. We do not use it to identify individual visitors.

We use the personal information we collect only for the purposes for which it was provided or for directly related purposes. Specifically:

• To respond to enquiries — contact form and audit request submissions are used solely to follow up with you
• To deliver Freight Pulse services — freight billing data and carrier agreement information is used exclusively to audit invoices, identify billing errors, file disputes, and produce reports on your behalf
• To process payments — EFT / banking details are used to issue consolidated invoices, receive client payments, and disburse payments to carriers on your behalf
• To deliver consulting services — contact and freight data provided in a consulting engagement is used to analyse your situation and produce deliverables scoped in your engagement agreement
• To send service communications — we may email you about your audit results, dispute status, invoices, or engagement milestones. We do not send marketing emails without your explicit consent
• To improve our website — anonymized analytics data is used to understand how visitors use our site and to improve content and navigation
• To comply with legal obligations — we retain business records as required by Canadian tax law and applicable regulations

We do not use your personal information for automated profiling, targeted advertising, or any purpose unrelated to the services you requested.

Pulse IQ Consulting acts as a billing intermediary for Freight Pulse clients. This means we receive EFT payments from clients and disburse EFT payments to carriers on their behalf. This involves handling business banking information for the purpose of processing these transactions.

• EFT / banking details provided for payment processing are stored securely and used only for the purpose of sending and receiving payments related to your engagement
• Payment records are retained for the period required by Canadian tax legislation (currently seven years) and then securely destroyed
• We do not store credit card information. We do not use third-party payment processors that store card data on our behalf
• Banking details are never shared with third parties other than the financial institutions involved in processing the specific transaction

Our website uses analytics tools to understand how visitors interact with our content. We currently use or may use the following:

• Google Analytics (Google LLC) — collects anonymized data about page views, session duration, traffic sources, and device type. Data is processed in accordance with Google's privacy policy. Google Analytics data is retained for 26 months by default. You can opt out using the Google Analytics Opt-out Browser Add-on
• Cookies — our website uses cookies to support analytics and basic site functionality. Cookies are small text files stored on your browser. You can disable cookies through your browser settings, though this may affect site functionality

We do not use advertising cookies, tracking pixels for ad targeting, or any tools designed to track you across other websites. Our analytics usage is limited to understanding aggregate site performance.

We take reasonable and appropriate measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. Specifically:

• Website form submissions are transmitted over encrypted HTTPS connections
• Client freight data, carrier agreements, and audit records are stored in our secure platform environment with access controls limiting data to authorized personnel only
• EFT and banking details are stored in secured systems with restricted access
• Internal communications and client records are managed through password-protected business email and accounting systems
• We conduct regular reviews of our data handling practices and update security measures as needed

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information to the best of our ability.

Data location: Our primary business operations are based in Alberta, Canada. Some data may be stored or processed by third-party service providers (such as QuickBooks and analytics platforms) whose servers may be located outside Canada. We only use providers that maintain appropriate security standards.

We share data only in the following limited circumstances:

• With carriers on your behalf — when acting as your billing intermediary, we communicate with your carriers about invoices and disputes. This involves sharing only the specific invoice and billing data necessary to resolve the dispute
• With financial institutions — EFT payment processing requires sharing payment instructions with the relevant banks or financial institutions involved in the transaction
• With our accounting software (QuickBooks) — invoicing and payment records are stored in QuickBooks for accounting and tax compliance purposes
• As required by law — we may disclose personal information if required to do so by applicable law, court order, or governmental authority

We do not share client freight data, carrier agreements, audit results, or business financial information with any party other than those listed above and those explicitly authorized by you in writing.

We retain personal information only for as long as necessary to fulfill the purpose for which it was collected, or as required by law:

• Website enquiry form data — retained for up to 2 years. If no engagement follows from the enquiry, data is deleted at the end of this period
• Client engagement records (audit data, carrier agreements, correspondence) — retained for the duration of the engagement plus 7 years, as required by Canadian tax legislation
• Payment and financial records — retained for 7 years in accordance with CRA requirements, then securely destroyed
• Analytics data — retained per Google Analytics default settings (26 months) for aggregated, anonymized data
• Blog notification email signups — retained until you unsubscribe or request deletion

When personal information is no longer required, we delete or securely destroy it. Digital records are permanently deleted; physical records (if any) are shredded.

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the following rights with respect to your personal information:

• Right of access — you may request a copy of the personal information we hold about you. We will respond within 30 days of receiving your request
• Right to correction — if you believe personal information we hold is inaccurate or incomplete, you may request that we correct it
• Right to withdraw consent — you may withdraw your consent to our use of your personal information at any time, subject to legal and contractual restrictions. Withdrawal of consent may affect our ability to provide services to you
• Right to deletion — you may request that we delete personal information we hold about you, subject to our legal obligations to retain certain records
• Right to complain — if you believe we have not handled your personal information in compliance with PIPEDA, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

To exercise any of these rights, please contact us using the details in Section 12 below. We will respond to all requests within 30 days. We may need to verify your identity before fulfilling a request.

Note that certain information may be exempt from access or deletion requests where retention is required by law (such as financial records required for tax purposes) or where disclosure would reveal information about another individual.

Our website and services are directed exclusively at business professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has submitted personal information to us, please contact us immediately at hello@pulseiqconsulting.com and we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.

For significant changes that materially affect how we handle your personal information, we will notify active clients by email at least 30 days before the changes take effect. Continued use of our website or services after the effective date of any update constitutes your acceptance of the revised policy.

We encourage you to review this page periodically to stay informed about how we protect your information.

If you have questions about this Privacy Policy, wish to exercise your rights under PIPEDA, or have concerns about how we have handled your personal information, please contact us:

If you are not satisfied with our response, you may also contact the Office of the Privacy Commissioner of Canada: